![]() Individualized journeys require real-time insights gleaned from customer data and infused into line-of-business applications, and seamless activation across a growing number of customer touchpoints. Hyper-personalizing experiences while retaining their unique brand personality is made possible by combining digital technology with their brand and marketing strengths to attract and retain customers. To adapt, these established brands turned to Microsoft Customer Experience Platform to forge direct relationships with consumers. ![]() Heritage brands like Campari and Leatherman are at a pivotal moment in their rich history, as consumer behavior shifts seemingly overnight. How do brands steeped in tradition create modern experiences that resonate with today’s digital-native consumers? Now more than ever, brands need to find authentic ways to engage with digitally-savvy consumers no matter where they are.
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